The Concept - Beyond Problem-Solving to Role-Creation

This competition invites students to move beyond conventional problem-solving by identifying emerging challenges and opportunities facing their chosen industry, then designing forward-thinking “future roles” to address them. Drawing on real-world company visions and industry insights, students will propose creative, impactful roles equipped with the skills and competencies essential for future landscape. This is an opportunity for students to showcase your creativity, strategic thinking, and leadership potential to top employers, and to influence how companies will grow and adapt in the years ahead.

Key Details

• Eligibility: All Year 1-4 undergraduate students (UGC-funded)
• Team Size: 3-5 members

Your Task

Students should prepare by meeting with the companies and select one company (among 6 supporting partners) to focus on, investigate its business and social needs, and create a brand-new future job role illustrating how transdisciplinary approaches can address those needs.

Presentation

Each team is required to deliver a 10-minute PowerPoint presentation in English, followed by a 5-minute Q&A session. The presentation should cover, but is not limited to, the following areas:

1. Business Landscape Analysis and Key Challenge/Opportunity
• Provide an overview of the current business and social environment, including market trends, competitors, and the company’s strengths and weaknesses.
• Clearly define the main opportunity or challenge the company is facing.
2. Recommendations of a Future Role
• Specify the future role that will be essential for providing actionable solutions to address the identified challenge or seize the opportunity.
• Identify the transdisciplinary skills and personal attributes required for success in this role.
• Provide a clear rationale for your recommendations.
3. Potential Impact
• Explain how your proposed future role will benefit the company.
• Highlight anticipated improvements in areas such as efficiency, innovation, competitiveness, sustainability, or market share.
4. Measurable Success
• Specify key performance indicators (KPIs) or metrics that will be used to evaluate progress and success. For example, discuss how these roles and solutions could contribute to revenue growth, cost savings, brand reputation, or social/environmental impact.