Students will be given options to explore the range of theory and research across the disciplines of arts and business while mandating the completion of core units in creativity, cultural understanding, ethics, and communication. Students will collaborate on projects from the industries and undergo an array of experiential learning activities as such industry seminars and roundtable discussions. They will work on company-based projects to provide solutions to real-life problems in the creative and cultural industries under the supervision of renowned professors and experts in and outside Hong Kong. They will complete multiple learning experiences such as field trips and internships in the Mainland particularly the Greater Bay Area and overseas. By the time of graduation, students will have a strong portfolio documenting their achievements. There will be portfolio and project-based assessment based on constant problem solving. Skills such as teamwork and communication will also be cultivated and assessed.
Entertainment business covers a broad coverage of film, music, theatre, media, gaming, museum, arts and cultural events and performances. It has been rapidly developing in Hong Kong, the Mainland and across the globe in recent years. Technologies and new forms of monetization are also changing the viewer experience drastically. Global entertainment businesses need specialists who can perform a wide range of duties including content development, licensing, finance, marketing, administration, circulation, audience development, public education and more importantly, who can support and champion the fast-evolving new forms of audience engagement.
This transdisciplinary programme is open to students from all academic backgrounds. Business-minded students who wish to pursue a career in the entertainment business and/or arts, cultural and creative industries should apply.
|Major Required Courses (including Final Year Project)||57|
|Major Elective Courses||21|
|Transdisciplinary Common Core (TCC)||9 Units|
|ITS1008 Global Challenges I||3|
|ITS2009 Global Challenges II||6|
|Programme Specific Experiential Learning (Exp)||24 Units|
|ARTT3005 Transdisciplinary Collaboration I||6|
|ARTT3006 Transdisciplinary Collaboration II||6|
|BAGE3005 Global Entertainment Business Field Trip||3|
|BAGE3006 Industry Internship||3|
|BAGE4898 Company-Based Final Year Project I||3|
|BAGE4899 Company-Based Final Year Project II||3|
|Programme Specific Knowledge/Skills Core (KS)||24 Units|
|BUSI1005 The World of Business and Entrepreneurship||3|
|BUSI2045 Data Analytics for Business Decision Making||3|
|BUSI3006 Business Ethics and Corporate Social Responsibility||3|
|FILM3147 Entertainment 3.0: Creative Industries and Technology||3|
|HUMN2026 Globalization and Culture||3|
|LLAW2007 Entertainment Law||3|
|MUSI3136 Creative Entrepreneurship||3|
|WRIT1005 Creativity: Theory and Practice||3|
|Select any SEVEN of the following courses*:||21 Units|
|Courses offered by Academy of Film|
|FAGS3017 Media Arts and Performance||3|
|FILM3047 Hollywood Cinema||3|
|FILM4026 East Asian Cinemas: History and Current Issues||3|
|GAME3026 Online Media Management||3|
|GAME4036 Game Economy: Cryptocurrency and Blockchain Technology||3|
|Courses offered by Academy of Visual Arts*|
|VART3395 Studio: Graphic Design||9|
|VART3405 Studio Experience Design||9|
|Course offered by Department of History|
|HIST4315 Introduction to Museum Studies||3|
|Courses offered by Department of Humanities and Creative Writing|
|HUMN3005 Artistic Creativity and Aesthetics Awareness||3|
|HUMN3025 Chinese Song Lyric Writing||3|
|HUMN3026 Creative Industries: Theories and Practices||3|
|HUMN3037 New Media Cultures||3|
|HUMN3045 Popular Music Studies||3|
|HUMN3046 Science Fiction, Film and Culture||3|
|HUMN3075 East Asia Media Cultures in the Global Age||3|
|HUMN4005 Asia Discourses||3|
|HUMN4017 Media Representations of Ethnicity||3|
|HUMN4027 The Double Face of Creativity: Fact and Fiction||3|
|WRIT3007 Writing for New Media||3|
|Courses offered by Department of Music|
|MUSI3066 Music and Media||3|
|MUSI3085 Introduction to Music Business and Music Marketing||3|
|MUSI3087 Iconic Figures of Chinese Popular Music||3|
|MUSI3096 Legal Perspective in the Creative Arts||3|
|MUSI3097 Music Design and Programming for Video Games||3|
|MUSI3105 History and Analysis of Game Scoring||3|
|MUSI3107 The Past and Present of Music Theatre: from Opera to Broadway||3|
|MUSI3115 Female and LGBTQ artists in Music, Arts and Society||3|
|MUSI3127 Sight and Sound: Great Film Music Collaborations||3|
|MUSI3135 Listening to the Twentieth Century||3|
|Courses offered by School of Business||3|
|BUSI3025 Cross-Cultural and Comparative Management||3|
|BUSI3057 Managing Entrepreneurial Ventures||3|
|ECON3087 Understanding the Digital Economy||3|
|ECON3097 Data Visualization for Economic Storytelling||3|
|ECON3105 Big Data Analytics||3|
|FINE3025 Entrepreneurial Finance||3|
|ISEM3035 Introduction to Business Data Analytics and Visualization||3|
|ISEM4017 Consumer Insight: Online Customer Data Analytics and Machine Learning Approaches||3|
|MKTG3006 Global Marketing||3|
|MKTG3007 Consumer Behaviors||3|
|MKTG3026 Strategic Digital Marketing||3|
|MKTG3046 Sports Marketing||3|
|MKTG4026 Leisure Marketing||3|
|MKTG4055 Event Marketing||3||
*For courses offered by Academy of Visual Arts, each 9-unit course can be counted as THREE 3-unit courses.
Graduates of the programme will develop transdisciplinary skills, creativity, intercultural awareness and entrepreneurial mindset that enable them to facilitate creative content creation and delivery and/or take up business positions in administration, marketing, distribution, project and event management for entertainment, arts, culture and creative industries. Graduates will be effective in running business operations, engaging the public audiences, enhancing customer services and front-stage experiences. Their employers include entertainment businesses, creative industries, cultural venues, museums, exhibition spaces, performing venues, art groups, NGOs and foundations, art traders, event organisers’ and the Government.
Students will study in the existing facilities of HKBU and the state-of-the-art facilities in the Jockey Club Campus of Creativity to be opened in 2023/24.
The programme will follow the general admission requirements. Candidates will be required to submit a portfolio and may be required to attend an interview. 100% of holistic assessment, including academic performance, portfolio and interview, will be adopted.
For details, please visit Undergraduate Admissions website.
Local students apply on the strength of Hong Kong Diploma of Secondary Education (HKDSE) should submit application via the Joint University Programmes Admissions System (JUPAS) at https://www.jupas.edu.hk/en/.
Non-JUPAS applicants please apply via the Direct (Non-JUPAS) Admissions Scheme. Please visit the website of Academic Registry of the Hong Kong Baptist University at http://ar.hkbu.edu.hk/pros/ for details.
In addition to the University’s admission requirements, all applicants are required to attend an admission interview with an aim to assess their suitability to the programme.
Applicants will also be encouraged to submit a portfolio for review. Your portfolio should include a personal statement, a short video of yourself and showcase of creativity. Preparing a portfolio gives you the opportunity to demonstrate your passion, creativity, talent, and potential to succeed in the degree, alongside your academic achievements. Click here for the portfolio submission guideline.
Applicants will be assessed according to their motivation, personal interests and commitment to the global entertainment business and/or arts, culture and creative industries.
The interview will be conducted in English.
Yes. You can apply for an exchange programme. The University has established exchange collaborations with overseas institutions. Students could choose to study in one of the foreign countries such as Australia, Germany, Iceland, Italy, Japan, South Korea, Sweden, Switzerland, UK and USA for a semester or a full academic year.
Yes. A 3-credit bearing Global Entertainment Business Field Trip course will be offered to all Year 3 students in this programme. International exposure and experiences are essential to prepare students who wish to pursue a career in the global entertainment business and/or arts, culture and creative industries. This course will provide students with an opportunity to visit a country/city outside Hong Kong, to acquire first-hand knowledge of the business operations through field visits.
Yes. A 3-credit bearing Industry Internship course will be offered to all Year 3 students in this programme, as we believe an internship links classroom theory to professional practice and provides students with learning experience beyond the academic programme. Students will work in an organization that are primarily related to venue operation, administration, marketing, project and event management. Alternatively, students may be involved in content creation, or given an opportunity to bring changes for existing and emerging forms of arts and culture.