Bachelor of Arts (Hons) in Business Administration (Global Entertainment) (JS2930)

Entertainment business covers a broad coverage of film, music, theatre, media, gaming, museum, arts and cultural events and performances. It has been rapidly developing in Hong Kong, the Chinese Mainland, and across the globe in recent years. Technologies and new forms of monetization are also changing the viewer experience drastically. Global entertainment businesses need specialists who can perform a wide range of duties, support and champion the fast-evolving new forms of audience engagement and industry development.

This transdisciplinary programme is open to students from all academic backgrounds. Business-minded students who wish to pursue a career in the entertainment business and/or arts, cultural and creative industries should apply.


"Go-Beyond" - Programme Features

Transdisciplinary Collaboration Project
Go beyond your discipline to collaborate with like-minded practitioners from different fields to pursue transdisciplinary practice across the arts, business, science, and technology.

Global Field Trip
Go beyond Hong Kong to gain regional and global exposure, acquiring first-hand knowledge of entertainment business operations.

Industry Internship
Go beyond campus to receive early exposure to professional work experience.

Honours Project
Go beyond existing knowledge to conduct in-depth research on real-life cases under the guidance of professors and industry experts, and develop a business proposal or research paper.

Industry Seminars
Go beyond textbook to tap into the knowledge of industry expert and build your own professional network

Overseas Exchange Programme
Go beyond your own culture to take credit-bearing courses overseas during the semester or summer holiday and explore the host country.


Programme Activities

More

Curriculum Framework

The BA (Hons) in Business Administration (Global Entertainment) programme aims to nurture collaborative and impactful business leaders who are well-versed in both creative industries and entertainment business. It adopts a highly flexible structure. In the first two years, students take a series of transdisciplinary common core courses and knowledge-specific common core courses. In the senior years, they have the flexibility and free options to explore a range of theory and research across the disciplines of arts and business, such as elective courses related to content development, finance, marketing, administration, distribution, audience development, curation and beyond.


Programme Structure (For AY2025/26 onwards cohort of Year 1 Students)

Units
University Requirements
University Core 9
General Education 16
Free Electives 25
Programme Requirements
Major Required Courses (including Final Year Project) 57
Major Elective Courses 21
Total 128
Transdisciplinary Common Core (TCC) 9 Units
ITS1005 Global Challenges I 3
ITS2028 Global Challenges II 3
ITS2029 Global Challenges II 3
Programme Specific Experiential Learning (Exp) 21 Units
BAGE3007 Transdisciplinary Collaboration I 6
BAGE3015 Transdisciplinary Collaboration II 6
BAGE3006 Industry Internship 3
BAGE4898 Honours Project I 3
BAGE4899 Honours Project II 3
Programme Specific Knowledge/Skills Core (KS) 27 Units
CRIN3005 Special Topics in Creative Industry I3
CRIN3006 Artiste Management3
BAGE1005 Introduction to Global Entertainment Business3
BAGE2005 Cultural Policy and Arts Administration3
BUSI1005 The World of Business and Entrepreneurship3
BUSI2066 Data Analytics for Business Decision Making (for non-BBA students)3
FILM3147 Entertainment 3.0: Creative Industries and Technology3
LLAW2007 Entertainment Law3
MUSI3136 Creative Entrepreneurship3
Total 57 Units
Select any SEVEN of the following courses*: 21 Units
Courses offered by School of Creative Arts
BAGE3005 Global Entertainment Business Field Trip3
Courses offered by Academy of Film
FAGS3017 Media Arts and Performance3
FILM2047 Storytelling3
FILM3047 Hollywood Cinema3
FILM4026 East Asian Cinemas: History and Current Issues3
GAME3026 Online Media Management3
GAME4036 Game Economy: Cryptocurrency and Blockchain Technology3
Courses offered by Department of Interactive Media
GAME3026 Online Media Management3
GAME4036 Game Economy: Cryptocurrency and Blockchain Technology3
Courses offered by Academy of Visual Arts
VART2735 Spatial Design and Display3
VART3405 Studio: Experience Design*9
Course offered by Department of History
HIST4315 Introduction to Museum Studies3
Courses offered by Department of Humanities and Creative Writing
HUMN2026 Globalization and Culture3
HUMN3026 Creative Industries: Theories and Practices3
HUMN3037 New Media Cultures3
HUMN3045 Popular Music Studies3
HUMN3075 East Asia Media Cultures in the Global Age3
HUMN4027 The Double Face of Creativity: Fact and Fiction3
WRIT3007 Writing for New Media3
Courses offered by Academy of Music
MUSI3066 Music and Media3
MUSI3085 Introduction to Music Business and Music Marketing3
MUSI3096 Legal Perspective in the Creative Arts3
MUSI3097 Music Design and Programming for Video Games3
MUSI3105 History and Analysis of Game Scoring3
MUSI3107 The Past and Present of Music Theatre: from Opera to Broadway3
MUSI3115 Female and LGBTQ artists in Music, Arts and Society3
MUSI3127 Sight and Sound: Great Film Music Collaborations3
MUSI3135 Listening to the Twentieth Century3
Courses offered by School of Business3
BUSI2056 Entrepreneurial Accounting and Finance (for non-BBA students)3
BUSI3006 Business Ethics, CSR and Impact Investing3
BUSI3025 Cross-Cultural and Comparative Management3
BUSI3057 Managing Entrepreneurial Ventures3
ECON3087 Understanding the Digital Economy3
ECON3097 Data Visualization for Business Storytelling3
ECON3105 Big Data Analytics with Python3
FINE3025 Entrepreneurial Finance3
ISEM3035 Introduction to Business Data Analytics and Visualization3
ISEM4017 Consumer Insight: Online Customer Data Analytics and Machine Learning Approaches3
MKTG3006 Global Marketing3
MKTG3007 Consumer Behaviour3
MKTG3026 Strategic Digital Marketing3
MKTG3046 Sports Marketing3
MKTG4026 Leisure Marketing3
MKTG4055 Event Marketing3


*This 9-unit course can be counted as THREE 3-unit courses.

Career Prospects

Graduates of the programme will develop transdisciplinary skills, creativity, intercultural awareness and entrepreneurial mindset. These qualities enable them to facilitate creative content creation and delivery. They may also take up business positions in administration, marketing, distribution, and project or event management within the entertainment, arts, culture and creative industries. Graduates will be effective in running business operations, engaging the public audiences, and enhancing customer services and front-stage experiences. Their employers include entertainment businesses, creative industries, cultural venues, museums, exhibition spaces, performing venues, art groups, NGOs and foundations, art traders, event organisers and the Government.

Facilities

Students will study in the existing facilities of HKBU while also benefiting from the state-of-the-art facilities in the Jockey Club Campus of Creativity.

Admission

The programme follows the University's general admission requirements. Applicants must meet the basic admission requirements of Hong Kong Baptist University. Candidates are required to submit a portfolio and may be invited to attend an interview. Admission will be based entirely on a holistic assessment, which considers academic performance, portfolio, and interview performance.

Applicants should demonstrate a strong interest and passion for the entertainment, arts, culture, and creative industries.

The intake quota is 25 for 2026/27 Intake.

For details, please visit Undergraduate Admissions website.

FAQ

Local students apply on the strength of Hong Kong Diploma of Secondary Education (HKDSE) should submit application via the Joint University Programmes Admissions System (JUPAS) at https://www.jupas.edu.hk/en/.

Non-JUPAS applicants please apply via the Direct (Non-JUPAS) Admissions Scheme. Please visit the website of Academic Registry of the Hong Kong Baptist University at http://ar.hkbu.edu.hk/pros/ for details.

In addition to the University’s admission requirements, applicants are also required to participate in programme admission exercise with an aim to assess their suitability to the programme. Candidates will be required to submit a portfolio for review. Based on the submitted portfolios, candidates will be shortlisted for an interview.

Applicants are required to submit a portfolio for review. In addition to your personal statement, your portfolio may include a short video of yourself and showcase of creativity. Preparing a portfolio gives you the opportunity to demonstrate your passion, creativity, talent, and potential to succeed in the degree, alongside your academic achievements.

Applicants will be assessed according to their motivation, personal interests and commitment to the global entertainment business and/or arts, culture and creative industries.

The interview will be conducted in English.

Yes. You can apply for an exchange programme. The University has established exchange collaborations with overseas institutions. Students could choose to study in one of the foreign countries such as Australia, Germany, Iceland, Italy, Japan, South Korea, Sweden, Switzerland, UK and USA for a semester or a full academic year.

Yes. In addition to exchange programmes, our programme also offer field trips and study tours to various locations, which will provide students with an opportunity to visit a country/city outside Hong Kong, to acquire first-hand knowledge of the business operations through field visits. International exposure and experiences are essential to prepare students who wish to pursue a career in the global entertainment business and/or arts, culture and creative industries.

Yes. A 3-credit bearing Industry Internship course will be offered to all Year 3 students in this programme, as we believe an internship links classroom theory to professional practice and provides students with learning experience beyond the academic programme. Students will work in an organization that are primarily related to venue operation, administration, marketing, project and event management. Alternatively, students may be involved in content creation, or given an opportunity to bring changes for existing and emerging forms of arts and culture. While the programme actively seeks and introduce internship placements to all our students, we encourage the students to explore opportunities by themselves.

Enquiry

For further information or enquiry about the programme, please contact us at or +852 3411-2105


Stay updated with us

If you would like to learn the latest development of the programme, you may view our programme leaflet and explore the programme Instagram below.