| 18 Nov 2024
BAGE｜"A Guide to Concert Production" Guest Talk by Mr Kevin Leung Yik Man (Yiu Wing Live Co. Ltd.)
Our programme invited Mr Kevin Leung Yik Man, the Managing Director of Yiu Wing Live👨🏻💼, Hong Kong’s leading live production company with over 30 years of experience in stage performances.🎤 From producing concerts to artist management and exhibitions, Yiu Wing Live is a cornerstone of the local culture industry🌄
In his insightful talk, Yikman shared the entire flow of organizing a live concert, covering everything from finding artists and managing production lines to ticketing, marketing, and venue management. It was fascinating to see how they navigate the complexities of the entertainment industry! 🔍
In this saturated market, Yiu Wing Live has done something special to attract customers👁️—they held the biggest beach music festival in Hong Kong, featuring a specially designed large-scale sea park equipped with water slides and various water warfare toys, accommodating tens of thousands of music fans. 🤘🏻🏖️
Yikman emphasized that being a Managing Director requires a deep understanding of various aspects💭, including entertainment law, music production, construction, and financing.💲 Coincidentally, the BAGE curriculum covers multiple areas related to these aspects, equipping us with the knowledge needed to enter this industry! 🤩
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| 15 Nov 2024
BAGE｜Field Trip to VML
Our BAGE Year 3 students had an amazing time visiting VML, where creativity meets technology in the ever-evolving advertising landscape! 🏙️With over 300 years of combined experience, VML is a powerhouse that delivers innovative solutions across the entire customer journey.
Throughout the visit, they shared numerous case studies featuring big brands, demonstrating how they craft meaningful experiences that drive growth and build trust with audiences. 📈VML’s approach to integrating Brand Experience, Customer Experience, and Commerce sets them apart in a crowded market. 🌤️
Students learned how VML adapts its advertising strategies to resonate with audiences today. 🤝🏻From traditional TV ads to dynamic YouTube campaigns, and now to engaging social media content that sparks conversations among Gen Z, they truly know how to make noise! 📺➡️💻📱
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| 2 Feb 2024
BAGE｜Guest Lecture by Ms Zaf Chow
Ms Zaf Chow from Artefacts Lab gave a guest lecture about 'Blockchain Applications for Arts and Culture' in the BAGE core course FILM3147 Entertainment 3.0 on 2 Feb 2024. She discussed the latest developments in Blockchain and discussed the resistance that has been encountered in pursuing avid fan groups to get them to join Web 3.0. She also shared her latest projects with Digital Artifacts, helping museums such as M+ and Singapore National Gallery use Web 3.0 to build community among its patrons who have an interest in particular art historical styles. The team also work on using the blockchain to evaluate requests to reprint items in their collection, grant permission and collect royalties.
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| 24 Nov 2023
BAGE｜Guest Talk by Kit Wong
Mr Kit Wong, Founder of Under Production and La Violet, discussed social enterprises of Hong Kong and shared his entrepreneurial experience on how he founded 3 different social enterprises.
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| 10 Nov 2023
BAGE｜Guest Talk by Bob Tin
Mr Bob Tin, founder of 谷 live, shared his entrepreneurial experience on how he found Valley Live channel and discussed the development of online shows.
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| 20 Oct 2023
BAGE｜Guest Talk by Tony Yapp
Mr Tony YAPP, founder of About Now Entertainment Limited and the manager of Ivana Wong, shared his entrepreneurial experience on how he found Mifashow and discussed the development of Cantopop industry.
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| 13 Oct 2023
BAGE｜The BMus Stage Show (in collabration with BMus)
The collaboration between Business Administration (BAGE) and Music (BMus) students took place during the organization of the BMus Stage Show on 13 October 2023. BAGE students used their marketing and promotion skills to raise awareness and attract a larger audience to the event. For example, the BAGE students suggested the theme of 'Baku' for the collaboration, showcasing cultural diversity and artistic expression. The students also played a crucial role in promoting the event on campus, using strategies like eye-catching posters, a booth with busking performances, and themed souvenirs and prepared creative content ideas shared on GUKLIVE's platform for online promotion so as to reach a wider audience.
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| 27 Feb 2023
BAGE｜Developments of the local music industry and how record companies adapt to dramatic changes?
Mr Tony Chu, Senior Vice-President of Media Asia Music Limited, who has worked in the music industry for over thirty years, shared with the students of BA (Hons) in Business Administration (Global Entertainment (JS2930) on the development of local music industry and how record companies have adapted to dramatic changes in recent years.
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| 30 Nov 2022
BAGE｜Acquisitions, Marketing, PR and Release in Film
The students of BA (Hons) in Business Administration (Global Entertainment (JS2930) visited Golden Scene. Mr. Felix Tsang shared about Acquisitions, Marketing, PR and Release in Film and a lot of his experience as an insider of the film industry.
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| 11 Oct 2022
BAGE｜Creative and FUN-Career in the Media Industry
Dr. Onnagh Chan, former Head of Broadcasting Services at the Hong Kong Jockey Club introduced her work experiences and mangerial career in the TV and film industry to the students of BA (Hons) in Business Administration (Global Entertainment (JS2930).
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