Digital Entertainment
Digital Entertainment is not only a major economic drive, but it also impacts various aspects of our lives, from social connection and community building to artistic and cultural expression.
Introduction
Transdisciplinary Second Major (TSM) in Digital Entertainment offers students a broad understanding of the different sectors of the digital entertainment industry.
Creative Production
Get hands-on experience in content creation; learn how creative professionals think and communicate; explore storytelling through different mediums.
Entertainment Business
Explore the intricate world of the business, ethics, and law of creative intellectual property; understand consumer behaviour; and learn marketing strategies for the distribution of content.
Media and Culture
How do we navigate through a media landscape that is being rapidly transformed by advances in communication technologies and artificial intelligence? Through the lens of cinema, games, and other cultural artefacts, what can we learn about ourselves and the world?
Curriculum
Unit Requirement:
TSM Core Course
3
+
TSM Required Courses
12
+
TSM Elective Courses #
27
=
TSM Total
42
Units
TSM Core Course (3 units)
| Course Code | Title | Units |
|---|---|---|
| ITS2XXX | Transdisciplinary Inquiries and Methodologies ** | 3 |
TSM Required Courses (12 units)
| Course Code | Title | Units |
|---|---|---|
| COMM2036 | Media Design and Digital Applications | 3 |
| PRAO3017 | Digital Public Relations | 3 |
| GAME4045 | Digitally Mediated Communication | 3 |
| LLAW2007 | Entertainment Law | 3 |
TSM Elective Courses (27 units) #
| Course Code | Title | Units |
|---|---|---|
| PRAO2047 | Media Design for Corporate Communication | 3 |
| PRAO3027 | Digital Audio and Video Production | 3 |
| PRAO3046 | Audience Measurement and Engagement | 3 |
| GAME2015 | Game Narrative and Storyboarding | 3 |
| GAME2017 | Transcultural Studies of Animation | 3 |
| GAME2025 | Visual Communication | 3 |
| GAME3035 | Transdisciplinary Theory of Game Design | 3 |
| MUSI1045 | Introduction to Film Music | 3 |
| MUSI3145 | Music and AI | 3 |
| WRIT2006 | Food, Wine and Travel Writing for the Leisure Industry | 3 |
| WRIT3007 | Writing for New Media | 3 |
| ENGL2097 | Virtual Storytelling: Narration across Dimensions | 3 |
| Course Code | Title | Units |
|---|---|---|
| PRAO3015 | Consumer Perspectives in Public Relations and Advertising | 3 |
| PRAO3047 | Corporate Social Responsibility and Stakeholder Engagement | 3 |
| BUSI1005 | The World of Business and Entrepreneurship | 3 |
| BUSI2XXX | Entrepreneurial Accounting and Finance | 3 |
| BUSI2035 | Entrepreneurship and Innovative Thinking | 3 |
| BUSI2046 | From Insight to Prototype: Generating Opportunities with Market Insights | 3 |
| BUSI2055 | AI for Business | 3 |
| MKTG3007 | Consumer Behaviour | 3 |
| MKTG3056 | Social Media Marketing | 3 |
| ISEM3007 | e-Marketing | 3 |
| ISEM4035 | Blockchain: Virtual Assets and Other Business Applications | 3 |
| FILM3147 | Entertainment 3.0: Creative Industries and Technology | 3 |
| Course Code | Title | Units |
|---|---|---|
| COMM2027 | AI and Digital Communication | 3 |
| JOUR3287 | Social Media Content Management | 3 |
| JOUR4056 | Media Management | 3 |
| JOUR4076 | Media Innovations: AI and Cloud Solutions for Social Engagement | 3 |
| GCAP3127 | Media Communication in the AI Era | 3 |
| FILM2005 | History of Cinema | 3 |
| FILM3097 | Hong Kong Cinema | 3 |
| FILM4055 | Television and New Media | 3 |
| MUSI3066 | Media and Music | 3 |
| GTCU2026 | Hearing Hong Kong's Past and Present through Cantopop | 3 |
| SOCI2017 | Popular Culture and Society | 3 |
| HUMN3037 | New Media Cultures | 3 |
| HUMN3076 | Digital Humanities | 3 |
# Students are required to complete a minimum of 3 units of TSM electives in each category
** This is a required course for all students taking a TSM. It is designed by the DTUP.
Study Schedule (tentative)
The study of TSM should normally commence in the third year of studies of the students although students should be encouraged to take TSM courses in Year 2 as taster courses.
| Semester 1 | Units | Semester 2 | Units |
|---|---|---|---|
| ITS2XXX Transdisciplinary Inquires and Methodologies | 3 | COMM2036 Media Design and Digital Applications | 3 |
| LLAW2007 Entertainment Law | 3 | TSM Elective Course | 9 |
| TSM Elective Course | 6 | ||
| Sub-total | 12 | Sub-total | 12 |
| Semester 1 | Units | Semester 2 | Units |
|---|---|---|---|
| PRAO3017 Digital Public Relations | 3 | GAME4045 Digitally Mediated Communication | 3 |
| TSM Elective courses | 6 | TSM Elective courses | 6 |
| Sub-total | 9 | Sub-total | 9 |
Career Prospects
Graduates of this major will be well equipped for a wide range of career opportunities that require transdisciplinary skills.
Business students with hands-on experience in content creation will understand the creative process of film directors and artists and can pursue careers as producers for films or games, marketing analysts for theatrical or streaming content distribution, or venture capitalists who make strategic investments on creative projects.
Science students with insights of art and culture can apply their scientific knowledge on preservation or analysis of cultural artifacts for museums; visualize complex scientific concepts through animations and storytelling; or create media artworks that address the ethical and social issues of new technologies.
Art students can leverage their knowledge of marketing strategies and intellectual property law to monetize their own creative products through IP licensing and grow their own business; or to make art acquisition strategies for museums, cultural institutions and collectors.
FAQ
All students from any faculty can enrol in this major as a second major.
The elective courses are grouped into three categories, each providing you with skills specific to an industry sector – Creative Production, Entertainment Business, and Media and Culture. You are required to take at least one course (or 3 units) from each category to gain a broad understanding of the digital entertainment industry.
A study in digital entertainment provides a versatile skill set that can complement a wide range of disciplines. It enhances communication, creativity, technical skills, and critical thinking, and prepare students to be adaptable to a rapidly changing modern workplace.
There are no specific prerequisites.
Contact
For more information, please contact our programme office: