Individualised Major (JS2950)

Bachelor of Arts, Science and Technology (Hons) in Individualised Major


Offered by:  Division of Transdisciplinary Undergraduate Programmes

News

BAGE|"A Guide to Concert Production" Guest Talk by Mr Kevin Leung Yik Man (Yiu Wing Live Co. Ltd.)

18 Nov 2024

Our programme invited Mr Kevin Leung Yik Man, the Managing Director of Yiu Wing Live👨🏻‍💼, Hong Kong’s leading live production company with over 30 years of experience in stage performances.🎤 From producing concerts to artist management and exhibitions, Yiu Wing Live is a cornerstone of the local culture industry🌄

In his insightful talk, Yikman shared the entire flow of organizing a live concert, covering everything from finding artists and managing production lines to ticketing, marketing, and venue management. It was fascinating to see how they navigate the complexities of the entertainment industry! 🔍

In this saturated market, Yiu Wing Live has done something special to attract customers👁️—they held the biggest beach music festival in Hong Kong, featuring a specially designed large-scale sea park equipped with water slides and various water warfare toys, accommodating tens of thousands of music fans. 🤘🏻🏖️

Yikman emphasized that being a Managing Director requires a deep understanding of various aspects💭, including entertainment law, music production, construction, and financing.💲 Coincidentally, the BAGE curriculum covers multiple areas related to these aspects, equipping us with the knowledge needed to enter this industry! 🤩

BAGE|Field Trip to VML

15 Nov 2024

Our BAGE Year 3 students had an amazing time visiting VML, where creativity meets technology in the ever-evolving advertising landscape! 🏙️With over 300 years of combined experience, VML is a powerhouse that delivers innovative solutions across the entire customer journey.

Throughout the visit, they shared numerous case studies featuring big brands, demonstrating how they craft meaningful experiences that drive growth and build trust with audiences. 📈VML’s approach to integrating Brand Experience, Customer Experience, and Commerce sets them apart in a crowded market. 🌤️

Students learned how VML adapts its advertising strategies to resonate with audiences today. 🤝🏻From traditional TV ads to dynamic YouTube campaigns, and now to engaging social media content that sparks conversations among Gen Z, they truly know how to make noise! 📺➡️💻📱

DTUP|Transdisciplinary Connections in Sustainable Ocean Student Project Showcase 海洋「非」自由約會

11 Nov – 12 Nov 2024

135 students from the ITS1005 Global Challenges course hosted an "Unconventional Ocean Date" (海洋「非」自由約會) student project showcase on campus, featuring 22 innovative ideas to promote a sustainable ocean! The event attracted over 800 participants, including 140 secondary school students and children!

Projects included a trash-detecting robot, original educational card games, beach cleanup animation games, a virtual ocean world drone, a pop-up book for children, and more. Some of these projects have been selected by WWF-Hong Kong and Ocean Park's Mission R to be displayed in future public events!

Events

Event0

12 Nov 2024

DTUP|Transdisciplinary Connections in Sustainable Ocean Student Project Showcase 海洋「非」自由約會
Event1

27 Aug 2024

DTUP|"Sustainable Food Salon" poster exhibition of transdisciplinary student project showcase
Event2

18 Jun 2024

DTUP|Interdisciplinary Inquiry-based Learning in Higher Education: WHY & HOW